E-commerce - online shop - SiteGist WEB Agency

Redesigning trade in the online era

Today, over 80% of Europeans have access to the Internet. Globally, this figure has reached 43% and is constantly increasing. This is why it is now vital for sales companies to have an online store as it presents an opportunity to boost your sales and grow your audience in size and geographical reach.

Our team offers e-commerce website development to help best position your brand online. Besides presenting your products or services online with the help of your online store, you can grow your audience and develop your business in different cities and countries.

The most important step in building your online store is the market analysis and research behind who your target audience is. Only after conducting this market analysis we can form the list of must have functionalities for your new website. The structure of the website is also of great importance. While building the site structure, we consider the keywords of your target audience when they are looking for similar products or services. The entire structure of the website is thoroughly analyzed and discussed with a store owner in order to be sure we have included all of the necessary details. Your online store should work as an independent mechanism.

UX and UI in the design of online stores is very important as they build a great user experience on the site by helping users find the products they need faster and complete their purchases successfully.

A good online store helps you communicate and interact with your customers effectively.

The 5 components of a successful online shoop

01

Clear goal for each page

Each page of your website should have a clear goal. For example, the home page should tempt a client to look through the categories of your website or be directed to a specific product page. The product page should encourage users to purchase the product shown. The shopping cart should be very simple and easy to use, ensuring the purchase can take place as quickly as possible. Also, as soon as the purchase is complete, the customer should receive a follow-up e-mail about the status of transaction, for e.g. “Your transaction has been successfully completed. Your purchase is in the process of being packaged and will be sent to you soon.”

We offer:

E-commerce design and development. Custom web solutions for boosting your online sales.
Complex Internet marketing and SEO for your E-commerce online shop.
Re-design.Structure expansion
Transition to other CMS
Technical support

02

Contact information

The contact page is one of the most important pages of your online shop. It should be easy to find with clearly visible telephone numbers and e-mail addresse(s) visible on every page. It should be clickable with simple click-and-call or click-and-write operations. If your contact information is hard to find, you can lose clients which will lead to a decrease in sales of your online shop. The other important page is the FAQs page, with the most common questions already answered. Another great idea is to have a product overview page with the possibility for users to comment and leave feedback.

03

Build customer loyalty to your brand

You must find a way to ensure visitors return to your website. Most people purchase a product online after searching on multiple websites. Usually, the more often a user visits your website, the more likely they are to purchase a product on your website. A good idea to encourage users to return to your website is through e-mail campaigns that inform of new product arrivals as well as seasonal or other sales campaigns. If popular products are out of stock, you can offer visitors to leave their e-mail address in order to inform them when the product will be available again. In this case, you are taking care of your clients and providing additional services. This also allows you to receive contact details of potential clients for future e-mail campaigns and interactions.

04

The trouble-free path to purchase

The path to purchase should be as simple as possible and shouldn’t cause any problems or questions for customers. Numerous studies have shown that the more complex a process is for buying online, the more likely customers are to leave your website. Clearly stated information about additional payments such as delivery fees contribute to a better user experience. Statements or badges indicating that payment transactions through your website are safe will also alleviate any concerns customers may have.

06

100% online presence with a good hosting plan

An e-commerce website is a useful tool for your business when it is stable and without interruptions. It is very important to choose the right hosting plan that can grow in line with your business. Cutting costs on hosting is a bad idea, as it can lead to delays in order processing which can cause reduced sales volumes.