Analytics, SEO and Site Promotion

To make sure people can easely find your Web site and find out about your company it's important to make website promotion. There are many ways to promote website depending on the needed result and marketing budget. 

Search engine optimisation aka SEO is the process of correcting website HTML-code, its content, structure and controlling outer factors to affect the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users.

SEO includes:

  • website analysis, study of competitors websites, their rank in search results
  • selecting highly-effective SEO keywords 
  • code optimisation and search queries analysis 
  • available website text optimisation, placing keywords in text 
  • Choosing the correct page description
  • registration in thematic web catalogs, links on specialised websites, message boards etc.
  • Transitional and final monitoring of the resource position in the search engines, analysis of the effectiveness of the promotion and support of the results.

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